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On line age that is dating’s: Inside Tinder and eHarmony’s fight for the love life

On line age that is dating’s: Inside Tinder and eHarmony’s fight for the love life

Tinder, America’s fast-growing juggernaut that is online-dating a week ago revealed its very first big branding partnership aimed

Meanwhile, over at Tinder’s less-youthful rival eHarmony, a present advertisement saw its 80-year-old creator counseling an individual woman besieged by bridesmaid’s invitations to have a while (and, needless to say, the site’s 200-question compatibility test) to locate a special someone: “Beth, are you wanting fast or forever?”

Both organizations are principal forces in America’s $2.2 billion industry that is online-dating which within the last few years

Yet for many their growth,

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