Harmonizing conflict in husband–wife purchase choice generating: identified fairness and spousal influence characteristics

Harmonizing conflict in husband–wife purchase choice generating: identified fairness and spousal influence characteristics

  • Chenting Su
  • Kevin Zheng Zhou
  • Nan Zhou
  • Julie Juan Li

To advertise essential items to families effectively, salespeople must know how partners act in concert to solve conflict across major choices. The writers create a style of spousal fairness and test drive it with a scholarly research of multi-period household purchase decision creating. The results show that the sense that is spousal of functions as a process for modern partners to harmonize conflict as time passes in family members choices.