NZ startup’s “Cannabis is medicine” ad campaign attracts criticisms

NZ startup’s “Cannabis is medicine” ad campaign attracts criticisms

A marketing campaign that encourages cannabis as a medication has drawn a barrage of complaints and criticisms from people. Some have actually also filed formal complaints utilizing the Advertising guidelines Authority (ASA).

Helius Therapeutics place up billboard adverts that say “Cannabis is medication” after medical cannabis ended up being legalized in the united states week that is last. The certified medical cannabis business launched its advertising as an element of its want to “rebrand” cannabis.

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However, it appears to be such as for instance a complete great deal of men and women are not pleased about this.